On 9th July, I attended PREMIUM Exhibitions- an international fashion trade show- that takes place twice each year during fashion week in Berlin. It’s a hell of an event, packed with various designers (fashion and accessories) from all over the world exhibiting their products in individual stalls.
I attended the event because I had been commissioned by Berlin-based, SUPERIOR magazine to interview the African designers who were showing their S/S 16 collections, under the initiative Africa Fashion Day Berlin (AFDB).
The 3 designers showing were: Adama Paris (based in Dakar, Senegal), Gloria Wavumunno (Kampala, Uganda) and Alexandra Tamele (Berlin, Germany).
I had a fun time interviewing the designers, learning about the inspiration behind their individual collections, their different journeys, obstacles faced and so on.
I can’t give too much away because it will all be broken down when the article is out, which I will post here for you Lovelies.
Until then, here are some of the pictures I took at the event.
Designer, Adama Paris and I. Isn’t she so beautiful, she’s been in the business for about 13 years, but doesn’t look a day over 21! As I interviewed her, I was almost hypnotized by all that radiance…Bitch. Ha!
Gloria told me that she was inspired by her rural surroundings in Kampala when making her collection. For instance she translated the marshmallow-white clouds into puffy white pieces and used ‘Nature Colours’ like moss green.